Part 3 - Trade Wars Hit the Pitch - Fans: Paying the Price for Passion?
If there’s one group that could feel the tariff impact in a very tangible way, it’s the fans. Football fans ultimately foot many of the bills in this industry – buying jerseys, tickets, subscribing to sports channels, traveling to tournaments. With a trade war brewing, supporters from Los Angeles to London are asking: will we end up paying more to enjoy the sport we love? Will football fans bear the brunt of rising costs for products and experiences? In this four part series we examine the evidence, a complex picture emerges of rising costs, uneasy sponsors, concerned fans, and questions about the road to the 2026 World Cup.